Alupro launches new campaign

As part of an continued drive to increase aluminium recycling rates within the UK, Alupro has launched a new consumer engagement campaign, #FoilFriday.

Running between July and December, the programme will see householders targeted with a series of digital media assets in a bid to increase aluminium foil recycling and reduce contamination.

Run in partnership with local authorities, the initiative will harness the use of social media to encourage residents to recycle more at home.